CHATTING WITH THE EXPERTS: Palais Flowers
Not everyone is a flower guru, so we turned to Emma from Palais Flowers to learn more about wedding floral arrangements. Grab a pen and take notes!
Q: What is the process of choosing the best flowers for a wedding? Is it just a matter of taste or do you also suggest ideas based on the couple’s character?
A: The most important consideration when choosing the best blooms is what’s in season, colour and shape. And of course it’s very important to pick the freshest, more beautiful bunches from market. Choosing flowers for a couple is a very natural process; we will look through loads of images of flower arrangements, bouquets and buttonholes and pick out what they like and don’t like. It’s usually really easy to get a good understanding of their style. Shape, texture and colour will be the main focus rather than individual favourite flowers.
Q: Traditional VS unusual floral arrangements: what’s your stand?
A: Coming from a background of sculpture and set design, I love making and designing installation-based florals but I’m a traditionalist at heart. I often think flowers don’t quite make sense without a beautiful vase or container of some sort.
Q: Have you spotted any trends during your career?
A: Luckily, bridal flower trends seem to be moving away from the tight balls of roses that have been a popular choice for so long and towards something much more undone and natural with long trailing ribbons. I am totally in love with this. My other favourite trend is for flowers that look like still life paintings mixing fruit with flowers.
Q: What would you advise all young and confused brides?
A: I think it's really important to carefully consider how flowers will be used during the wedding, as they play an intrinsic part in setting the mood for the whole event. It somehow seems like a missed opportunity to not add some romance into every part of the day.
Q: If you were a bride-to-be, what would your bouquet look like?
A: My bouquet would be an enormous tangle of garden roses and jasmine.
The Palais Flowers studio is located in East London and the brand works across London and the UK.
Disclaimer: The Veil does not own any of the pictures used in this article. If you own any of them, please contact us and we will be happy to add your credits.