Designers we love: Alexia Kirmitsi
For those in the know, Athens is the most promising bridal hotspot of Europe, with many Greek designers producing extraordinary wedding creations in more affordable prices. Alexia Kirmitsi is one of the newest gems in the industry and she’s explaining everything about her first collection.
I officially met Alexia during a dinner with common friends some time ago, but I was familiar with her work way before that, as she is the designer behind the successful label Hysteria Asteria. During our first meeting, I was captivated by her vibrant personality and confidence, not to mention that I’m secretly intrigued when meeting someone with whom I share the same name. Naturally, I was fascinated when I discovered her bridal collection and I needed to learn more.
Q: Why did you turn to bridal?
A: Well, it’s not that I turned to bridal; I just extended my line of work by adding high-fashion to my experience. Throughout my Hysteria Asteria time, which is my ready-to-wear brand that’s constantly evolving, I have been creating tailor-made garments and wedding dresses to fulfill the needs of individual customers. Gradually, apart from the fact that this slowly started to grow on its own, it also gave me more freedom to express myself and took my design aesthetic to another edge. So after a while I just made my bridal project more official.
Q: As a designer based in Greece, have you spotted any particular challenges due to the financial crisis? Does the Greek bride support local designers?
A: The crisis has taught me a couple of things regarding the financial handling of my business after various failures and challenges. As an optimist, I tend to focus on the constructive outcome of these challenges; that’s why I am trying to incorporate what I’ve learned into this new bridal project of mine, with the hope of creating a solid foundation to a successful effect. Generally speaking, though, Greek brides-to-be have a tendency towards local designers indeed. The main reason for that is because the designers offer much more economical propositions to the brides, depending on their available budget. According to how much the bride is willing to spend on her wedding gown, the designer will create a tailor-made piece, thus challenging the ‘rental’ scheme that has been going on since forever at mainstream bridal ateliers. Also, don’t forget the fitting procedure that is required while producing a wedding gown; it’s much easier for the bride to find a designer based in her own country, as the fitting sessions become much more accessible.
Q: Are there any particular bridal trends you’ve spotted?
A: Taste varies, but I have noticed that more and more brides are looking for simple yet interesting dresses with flow feeling, easy-to-wear and not heavy; in other words, they want unique dresses that create a fine silhouette. Also, many other brides love embroidered pieces or gowns with silk mousseline skirts flowing all over.
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