The Veil.

Not your usual bride.

Designers we love: Lorie X

Designers we love: Lorie X

Her bridal dresses are stunning; that’s the first word that comes to mind when viewing her printed creations. Printed! Who would have thought that a bride can wear a printed dress? Well, Laura Hall did and so she began her label called Lorie X. Naturally, we were very curious to learn more about her collections.

Q: I love how all of your wedding gowns are unusual, as I rarely see brides who dare to wear something that isn’t pure white. How did Lorie X start?

A: Lorie X started as my graduate collection a few years ago, as I believed there was a need in the bridal market for something alternative. My idea was to create feminine and romantic dresses that still used traditional references, but had a modern twist and more colours. During the period of my studies, the typical ‘alternative bridal’ concept included 50s tea dresses or vintage-looking ones, so I wanted to offer something different than that. My first collection launched with a brand new website in October 2014 and since then I have been working with brides to create designs unique to them.

Q: How personalised can the prints on your dresses be?

A: They can be completely personal. Brides can seek inspiration from the standard range or they can even suggest their own designs and ideas. I can work with photographic imagery or hand draw the ideas; it really depends on the occasion.

Q: Are there any particular bridal trends you’ve spotted as a designer?

A: I definitely believe that brides are becoming a bit braver, by incorporating colours in more quirky ways than usual! In fact, I worked on a bespoke printed veil earlier this year and I absolutely loved the result. This is definitely an interesting way to add an unusual detail to your wedding look.

Q: If you were a bride-to-be, which one of your designs would you choose?

A: The Tatiana Dress is my favourite one!

Q: How long does a dress need in order to be completed?

A: The process starts with a complimentary design consultation, followed by inspiration research. Once the research is completed, the designs are being developed, which is a process that can be done either in person or via email. Usually, the customer does three or four fittings before the dress comes to life and the brides are a true part of the designing process. Ideally, a bride should get in touch with my team at least six months before her wedding day! 

Disclaimer: The Veil does not own any of the pictures used in this article. If you own any of them, please contact us and we will be happy to add your credits.
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