Chatting with the experts: Lilac & White
It can be said that a wedding invitation is the mirror to the couple's soul, style and aesthetic. A nicely done invitation, with creative graphics and interesting content can truly prepare the guests, offering a glimpse of what will follow during the ceremony. Similarly, a badly done one can even put off the guest from attending. So we chatted with Paula Pidgeon, founder of Lilac & White, to offer you some expert's insight on the matter:
Q: What is the process of designing an invitation through Lilac & White? Is it a purely digital experience or do you also meet the couple and discuss their options?
A: It's purely digital. Once the customer selects and purchases one of our template designs, we insert their content and send a digital proof to check and review before putting the artwork into print production.
Q: What is your expert’s advice when it comes to choosing the right designs? Are there any mistakes to look out for?
A: You can never go wrong when choosing something classic and simple, especially if you haven’t decided on colour themes for your wedding yet. Most of our designs are understated, classic and modern with taupe or grey colouring.
Q: How long does it take for an order to be ready for delivery? In other words, when should the couple place their order?
A: It takes around to 48 hours to sign off the digital proof with the couple via email. Then, printing and packaging is carried out and they receive the stationery in 5 working days. From January 2017, we will be slimming the printing and delivery time down to 3 working days.
Q: Is there any specific font you like working with? Or any favourite type of paper?
A: We love working with a mix of simple fonts such as Palatino or Bryant. Also, calligraphy fonts are very popular at the moment, such as Jacques & Gilles. Regarding the card, at the moment all of our stationery is printed on a luxury stock called Gesso that has a lovely watercolour type paper texture to it.
Q: You've mentioned privately that you are revamping your collection – what new ideas shall we expect?
A: Spin–offs of the most popular designs from the last year and we’re very excited to be offering gold, rose gold and silver embossing. We will also be offering luxury-lined envelopes.
Q: Is the wedding invitation (and other stationary) design an industry that is based on trends? Or do you think it's something more personal and subjective?
A: Good question. I definitely think there are trends. For example, a few years ago, couples were steering towards a festival, barn yard feel with craft cards and bunting drawings but now they are favouring more simple styles. Having said that, there will always be couples who are after extremely traditional invitations. Our aim at Lilac & White is to create simple and beautiful wedding stationery designs with a bohemian edge and we love the feedback we get regularly from so many happy couples.
Visit the Lilac & White website here.